got mad love for mumford, one of the best, back in his zero-prime, but i never had a clue why he released like zero footage. i mean, if you are on supra (i guess, it is a big paycheck) you have to pull your shit together ... i was always hoping to see some footage of him in serveral supra-tours ...
seems like these days, dudes get put on for credibility and demographics type shit. "hey, if we put mumford on, we can break into that more hesh market, instead of all just all the streetwear kids". Look at Nike, they put pretty much (1) of each of the cliques of kids from high school, so they could reach a whole age group/demographic, rather than just half the lunchroom.