Complete waste of money on nikes part. Nobody even buys the womens shoes. Its not like THAT many chicks skate. Shes like 42 and hasnt had a full part since the 90s. They sign her but not jamie foy, and or yoshi tanenbaum. Supremely wack and illogical.
Jamie left nike flow, where he was in pretty good for a spot on Diamond. That's kinda his bad.
As for Yoshi, well..... to each his own.
but overall, I'd say you seem to be in the minority here and I have a feeling you don't really get marketing, or that skateboarding is much bigger that what you "like".
plus Elissa is fucking sick, an undisputed legend, and an important part of skating's history.