it's kinda crazy how ed is always viewed as non-conformist and stuff but has or had bible thumper dudes like harmony on the team. just shows how he is merely the curator of the artstyle and probably hasn't really picked teamriders in a while.
toy machines main problem imo, apart from the graphics and aesthetic being really bad and not have had aged well to nowadays, is that the team doesn't have a lot variety in styles anymore. it's all desert ditchtech/rails/stairs. the old videos had maldonado, b.a., bam, donny barley, satva leung, elissa. fucking kerry getz and the muska used to skate for toy. if companies are like bands, then toy around 96-98 was like the gorillaz, like a supergroup of diversely talented skaters.
if the company doesn't diversify into east coast or international riders to make their output more varied and interesting they will stay in their self chosen middle ground of wacky foundation/grittier birdhouse, which is how i see them nowadays and i think this is what sinclair sees in it and kind of the focus group. it's a brand for skaters that transition from kids comic graphics to weirdo shit possibly into becoming some sort of hesher. it's for the skater who used to ride birdhouse and thinks that's too childish now but isn't hesh enough for fosco, or even anti hero or creature, nor gangster enough for baker/deathwish and mostly interested in jumping stairs and skating rails and handicap ramps.