edglrd gotta be the worst brand name i've heard since fucking awesome. actually even worse. just pure shit.
yeah, i have been a longtime fan of harmony korine overall but this whole endeavor seems really dumb.
first of all, the whole 'no vowels' thing hasn't been trendy for at least 15 years.
second of all, the term 'edgelord' is generally associated with 4chan gamer nerd type shit. maybe that's good if you want to appeal to terminally online culture-war shitposters, but they probably buy like one skateboard per lifetime and don't give two fucks if you sponsor swan pablo
so in conclusion the whole thing seems just out-of-touch enough that i actually have no trouble believing that jared kushner's nerdy ass is involved